Fake Out Of Home

Fake Out of Home (FOOH) is a creative communication strategy that uses digital simulations to depict outdoor advertising campaigns in real-world contexts, without the ads actually being installed. This approach aims to generate attention and online virality by combining the visual impact of traditional advertising with digital reach.

  • Low production costs

    They don’t require the physical installation of ads, significantly reducing logistics and material expenses.

  • Unlimited creativity

    They allow for imagining impossible installations or spectacular scenarios, overcoming the physical constraints of traditional campaigns.

  • High viral potential

    Shared on social media, they reach a broad audience, generating engagement and online conversations.

  • Realistic and engaging effect

    Credible digital simulations capture attention and spark curiosity, encouraging public interaction.

  • Versatility of application

    They can be adapted to various contexts, formats, and platforms, enhancing campaign flexibility.

  • High return on investment (ROI)

    With a disproportionate media impact compared to the budget invested, they maximize communication effectiveness.

Works

Radio Deejay

Official 3d artwork x Radio Deejay and Michele Wad Caporosso, with the participation of Nicky Passarella and Giada Coletti.

Mediaset Infinity

Official 3d artwork x Mediaset Infinity for their “I Fantastici 5” series announcement.

Darling

Official 3d artwork x Darling for the launch of their new product.

Massimo Dutti

Official 3d artwork x Massimo Dutti for their Limited Edition SS24 announcement.

Versace

Official 3d artwork x Versace for the launch of their Watches & Writing Instruments Collection during FW24.

3Bee

Official 3d artwork x 3Bee for the launch of the new Biodiversa App.

Givova

Official 3d artwork x Givova Project for the launch of the new hoodies.

Givova x AIA

Official 3d artowrk x Givova & AIA for the release of the new Serie A referees’ kit for the 2024/25 season.

Breil

Official 3d artwork x Breil for the release of their new Manta watch.

Amabile

Official 3d artworks x Amabile Jewels for the opening of their pop-up stores in Milan, Florence and Rome.

Eurama

Official 3d artwork x Eurama dedicated to breast cancer prevention.

Pasqua Wines

Official 3d artworks x Pasqua Wines in Verona, Venice, Rome, Milan, Florence.

Hip Hop

Official 3d artwork x HipHop for the release of their new watch.

Teatro Nazionale

Official 3d artwork x Teatro Nazionale and Hearts Social to promote the theater show “La Febbre del Sabaro Sera”.

MyPos

Official 3d artwork x MyPos to promote the opening of the new store in Palermo.

La Martina

Official 3d artwork x La Martina for the unveiling of the FW2025/26 Collection - Men and Women.